When it comes to getting user interactions, there are many factors you could consider. When you post content, for instance, might determine who it gets in front of. But the real concern is what type of content you’re posting. Posting boring content, regardless of how many people see it, won’t get you any user interactions. You need those interactions as part of establishing your brand. Let’s take a look at the type of content that people have voted is what they want to see:


Everyone flocks to social media for a general reason: To escape everyday life. This means they want a break from everything. Offer entertainment, like jokes or puzzles. You can offer viral videos or even contests. Something to take their mind off the mundane activities. They will appreciate the escape and you will keep your followers happy.


The secondary reason people use social media is for education. This is particularly true for websites such as Pinterest and LinkedIn, where users are only active to learn about specific subjects. Sharing educational information is a great way to get noticed. Life hacks are particularly popular on the internet. It might be a good idea to start putting together a list and sharing them across your social media pages.


As part of being “social” media, many users are looking for the call-to-action in your posts. That may be “comment below” or “share your story”. Many users are inclined to talk to complete strangers as a way of feeling they have connected to someone. Users also like fun call-to-action posts, like polls and “caption this” photos.

Play around with the type of content you’re posting and see what works the best for the people who already follow you. Does any specific type of post seem to gain you more followers? If so, it’s a good idea to try and maintain that post type.