Creating a brand on social media outlets largely relies on the type of content you share within those sites. On Instagram, for instance, you would likely share the type of photographs that are relevant to your niche. If you’re into blogging, you’ll share blogging tips that tell readers to go to your website. In fact, most Instagram accounts share a lot of quotes on their pages. Have you noticed? You’ve also likely noticed that when an account does share writing-based posts, there’s a color scheme and a website URL.

This is creating a brand on Instagram, where individuals are recognized by their logo and color scheme, similar to the way a website would be. This same branding concept applies across all social media platforms (except Twitter – where images aren’t usually accompanying text). You want your content to be instantly associated with your brand. To do this, you need to create your brand.

We’ll assume you’ve already got a website running, where your service or product is available. What is the color scheme of that website? Take that color scheme and apply it to a template for writing/text posts on social media. You can make yourself a graphic like this in Photoshop, using the website Canva, or simply hiring a designer to create a few for you. You will want a few different templates, so users don’t get bored of seeing the same borders all over your posts. But, make sure to maintain the same colors and a general theme. This will help create a brand that lasts inside the mind of your audience.

Once you have a graphic template, you can add writing using the same programs for each post you plan on making. Ideally, set yourself a day of the week to make enough to get through the entire week. Then queue them to post on social media accounts through Buffer or HootSuite. It will save you a lot of time and keep all your accounts relevant (a web term used to mean “active”).

You will also want to make sure these templates have your logo and your website URL. You can use your social media handle in place of your website URL, but only if your URL is universal across all social media accounts.

Otherwise, opt for the website, because it’s a way that anyone who sees the graphic can find you. It also prevents other people from stealing your work and taking claim.