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Although marketing tools like HootSuite and Buffer offer automated selection for the best posting times, this selection refers to a generalized statistic of when users are most active. This doesn’t include the people you follow or who follow you. Yes, it’s helpful to know when the world is active online, but it doesn’t help when you’re trying to target a specific demographic. In this case, individuals who are already interested in you and what you have to offer. Whether these are previous clients, or simply people who have shown an interest in your product/service. You are always looking to target the people who will convert.

For this, you need to use more specific timing. The generalized margin won’t work for you. So how do you find out when your clients are the most active? There are two ways:

Experiment Yourself

You may have to experiment with different time frames to see when you’re getting the most user interactions for any individual post. A couple of times monitoring your own content and you can build your own user activity chart. This information will help you to know when your users are the most active. This will increase your chances of getting your content in front of the people who matter the most.

Use Analytics

It’s pretty simple, actually. In fact, it’s a luxury that’s built into many of the more popular social media websites. Using Analytic data from any social media website, you can see when your circle is the most active online. This is something you need to know in order to post at the most effective times. Knowing when your audience is ready and willing to see your message is a great tool in marketing. It helps develop your business strategy, too.

Of course, if you’re trying to appeal to a more broad audience, you can always use the default “best posting” times, as determined by the marketing tools like Hootsuite and Buffer.