There are two reasons to build your email list: Use now and use in the future. Those who are building an email list for present use are likely trying to push product sales, advertise services or simply identify their target audience. Those who are building their email list for sometime in the future are simply preparing for all of the above. Really, an email list is all about the marketing. There is no other reason to have one unless you really like the idea of just being able to say hello to all your clients and sign ups. That is definitely your choice, it’s just not the more popular reason.
Now, when it comes to actually building the list, there are many ways to do it:
The most obvious way to build an email list is through your website. You should have a “sign up” option right on the front page. Or as a banner that is shown on every single page. If you choose the front page option, your sign up form should be located in different places as well, such as the contact page. It’s important to give users more than one chance to sign up. You might even opt for the pop-up version, but it’s a little annoying on mobile, to be honest.
Another option is blasting your direct link out to different social media websites. This can be used with the method above, or on its own if you don’t have a website yet. By doing this, you can get users to sign up off a variety of different websites. They will be people interested in something about you, so it’s still aiming to your target audience.
This option is a little more tricky because it requires you to know a good deal of people. This method involves you manually collecting email addresses to add to the email list yourself. This can be done by asking contacts for their information. These contacts can be coworkers, friends, family, anything you choose. You just want to make sure they have a genuine interest in what you’re offering.
Remember: Building an email list isn’t about having 1,000,000 emails. It’s about having the email addresses of people who genuinely want what you’re offering. It’s better to have only 1,000 genuine people than 1,000,000 who might not even open the emails you send.